I turn complex ideas into clear, meaningful digital experiences — with people at the heart of every decision.

I’M NILUFAR!
PRODUCT
AND UX/UIDESIGNER

SELECTED WORKS.

ALL WORKS
LuhiveWebsite
ConstroConcept website
AGECWebsite
Sanat.azRedesign
Cursor BakuWebsite
VIEW ALL WORK (16)

WHAT I BRING.

I start by understanding the problem and the people who have it, not by sketching screens.

Customer discoveryUser interviewsUsability testingBenchmarkingJourney mapping

My product ownership training means I weigh every design decision against business goals, not just user needs.

Stakeholder alignmentPrioritizationRoadmappingAgile workflow

I structure complex content and flows so people find what they need without thinking about it.

Site mapsUser flowsNavigation structureIA audits and redesigns

Clear, considered interfaces for web and mobile, B2B and B2C, from first wireframe to final prototype.

WireframesInteractive prototypesVisual designResponsive layouts

I build scalable Figma systems and work directly with developers, so what ships matches what was designed.

Component librariesScalable Figma systemsDesign-to-dev handoffWorking with developers

I also prototype and build in code, so ideas get tested in the browser, not just in Figma.

HTML and CSSFigma-to-codeBuilding with CursorAnimation librariesPrompt engineering

ABOUT ME.

I’m a UX/UI designer and design engineer based in Baku, with a background in computer science and product ownership. I start with people and business goals, and I stay with the product until it ships.

MORE ABOUT ME
Pencil sketch portrait of Nilufar Safarli

YOUR IDEA.
MY DESIGN.

From research to launch, built with people at the center.

Baku (GMT+4)
Project type